you only get one chance to make a good first impression?"
We're about to find out.
With the news that Cumulus is giving very smart programmer Brian Thomas the keys to New York's NASH-FM after attempting to win The Big Apple's country fans' loyalty with a Nashville-centric approach, it looks like someone finally figured out that localism still wins.
Now, let's hope that debt-laden Cumulus will give him the resources that it will take to get New Yorkers to come back and try the station again once it is repositioned with America's largest city's style, content, personality and attitude.
A personal story that illuminates my perspective on the challenge the new team Thomas will pull together faces:
In the early 1960's I had the honor of meeting Gene Autry-owned KMPC-AM 710's Dick Whittinghill and was brash and enthusiastic enough in spite of my idol's major market success I had the courage to ask him why he talked so much about the little things in his daily life - like playing golf with Mayor Sam Yorty (which, always the "coach," I told Whittinghill, seemed elitist).
Whittinghill was kind enough to give me some great advice that I never forgot over the five decades since that time: "LA is a huge city, but the people who live here think of themselves as residents of their unique neighborhoods not a metropolis. I relate to them as if we all lived in a village and as if they might have played golf with the Mayor yesterday."
You have to think that the very smart Cumulus executive team understands that they now need to give Thomas all of the time and tools he'll require to identify the more than one-to-two million country fans in greater New York a strong signal to cover their home/work zip codes and move in next door to them.
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5 months ago