Another "Enlarged" Title

If it seems like you have more on your plate today, as my Monday blog Today's World Class Radio Program Director showed, you are not wrong.

Now, the former managers of Entravision's 48 radio stations have new titles, as Inside Radio reports: 

Senior Vice President/Integrated Marketing Solutions

“They are literally spending 100% of their time now on sales and we have centralized all operations through our corporate staff,” CEO Walter Ulloa said.  While it’s too soon to assess its full impact on sales efforts, Entravision has logged double-digit increases so far this year.  Through the end of February there are gains across a number of ad categories, including professional services (+14%), auto (+12%), telecom (+16%), financial services (+13%) and grocery (+15%).  “It’s terrific to see these core categories growing,” Ulloa said.

Of course, they got to keep their old jobs too.