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6 years ago
Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
As Inside Radio reports: "The average American aged 12+ spent 13 hours and 51 minutes listening to radio a week. While that’s a healthy number – nearly two hours a day – it’s down 28 minutes a week from one year earlier: 14 hours and 19 minutes in Arbitron’s RADAR 109, which covered April 1, 2010–March 30, 2011.
I'm a huge fan of the real-time improv style of The Colbert Report and ran across this quote from Stephen Colbert about the show:
Colbert said that to him, “the show” isn’t the performance in front of his audience. The “show” is really what he does all day with his staff. “There’s the joy in doing this hard thing,” he explained. “That hard work together IS the show…. I then have the responsibility and pleasure of SHARING what that joy was [with the audience].”
Colbert makes it look easy during the show, but if you're properly prepared, the payoff is in the performance.
- Buzz Jackson, PD, KIIM/ Cumulus, Tucson
"Come from an honest place and connect with the truth. (Speak in) color. I love idioms and old sayings, puns and humor. I love language. I'm one of those people who is really interested in the definition of a word and its synonyms. Every day I'm asking everybody I'm hanging out with what something means and what it means to them. Even if it's a word I've heard over and over. I'm a hoarder of words. I have a little recorder that I put everything on and have it transcribed by someone I trust because it can get very interesting on that recorder. I have lists of titles, whatever I'm feeling. There is kind of a math and science about a perfect pop song. But I would prefer doing math, science-and heart. Lyrics can end up on T-shirts, on the inside of wedding rings. They're important. Anyone who says beats are more important obviously doesn't have a heart. They are tin men [laughs]. I feel there's a stripped-down, 1970s vibe that's coming. How many more songs can we hear that sound like a monster truck rally? I enjoy some of it, but radio is starting to sound a bit the same. Like I'm excited for "Begin Again" by Taylor Swift. That's my song right now. It's so genius, so perfect. I feel there's going to be a bit more heart, hopefully. I don't mind the dubstep stuff but there's no emotional connection. I just want to actually hear a song that has no "swell" even for just one minute. Can you imagine?