So Close, Yet So Far To Go

It looks exciting, making you wish that your ARB diary market sample could be so consistent, but there's a catch.

Inside Radio's report this morning may have left you wanting more info if you weren't on yesterday's Arbitron webinar.

E-diary plans hit a familiar snag. Project Leapfrog is how Arbitron refers to the R&D phase of its new electronic ratings diary but the amphibian’s jumping legs have hit a familiar snag: low response rates. But the effort may also offer some promising fixes too. In testing the experimental electronic diary produced a more representative sample.

I was on the webinar representing A&O clients and if you couldn't make it, here's my recap (pdf).