Big Research: Consumers opt for the trick over treat for October’s confidence reading…this month, those very confident/confident in chances for a strong economy drops nine points to 19.0%, erasing gains of almost five points per month in August (23.6%) and September (28.3%). October’s teen reading represents a 25+ drop from one year ago (44.8%) and, heading into a critical holiday season, the first September-to-October decline in confidence since 2004 (which saw a relatively inconsequential 45.6% to 44.3% decrease that rebounded in November).Wisdom of the sages: "You can't talk yourself out of a problem that you behaved yourself into"
- Dr. Daniel Gross: Director of the Centre for European Policy Studies in Brussels, on KCRW's "To The Point" today.
And, yes, there is a lighter side too.
What's HOT? With the historic Presidential election on the horizon, more than eight in ten (84.0%) consumers agree…registering to vote is what’s hot this month. Also on the election front, Sarah Palin bests Joe Biden in the “popular” vote for next VP. It’s renting movies over going to the theater, and bold necklaces are making a statement with women, while the MLB playoffs are a hit with men.
What’s Not? Unless you’re a lumberjack by trade, it’s best to keep your flannel behind closed closet doors.
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