Surveys And Soup

Our high speed tech-driven culture teaches us to expect instant solutions and fast answers. From my current perspective, traveling in Eastern Europe it's a bit easier to take a more measured pace and a longterm view on the Cumulus RFP, PPM panel problems and diary samples which are too small, creating weighting factors which are going beyond the pale. (click to read my article on the topic, "Is It Soup Yet? Will It Ever Be?")