Kevin Roberts, CEO Worldwide of Saatchi & Saatchi Advertising wrote the book "Lovemarks: the future beyond brands" several years ago and has just updated his theories in a new one, "The Lovemarks Effect: Winning in the Consumer Revolution."
A very cool aspect of the book is its companion website, where consumers are encouraged to nominate brands they love and would call their personal lovemarks.
Country artists making the top 100: (43) Keith Urban, (79) Alison Krauss, (93) Reba McEntire, (94) Toby Keith and (99) Patsy Cline.
"At the core of every Lovemark is Respect. No Respect? It’s not a Lovemark. It’s as simple as that."
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