Radio - The Ultimate "Background Media"

This fascinating research report from the respected media minds at Ball State posits that print media are more engaging than broadcast or online media because people focus more on the medium when they are using it.

Think about this: are the words you use engaging the imagination, evoking theater of the mind? If not, you're certain to STAY in the background. There's lots of radio which makes listeners turn up the volume and pay attention. Is that what YOU are doing?