Sunday, January 15, 2006

Five Tips For Managing A Creative Organization


Tom Freston was quoted in the Wall Street Journal as he takes over as chief of the new Viacom:

1. Put great creative people at the top.
2. Ensure ideas flow from the bottom up with a minimum of hierarchy.
3. Maniacally know your audience.
4. Hire passionate diverse employees.
5. Have a lot of fun.

The changes in the organization have already started.

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