At least when it comes to the need for local radio, as seen in this study commissioned by the Michigan Association of Broadcasters:
If the battle for listeners’ loyalties comes down to “high-tech” versus “high-touch,” a major Michigan research project conducted by the Communication Research Institute (CRI) shows listeners strongly prefer the ability of local radio stations to keep them in touch with their communities.
The research results stand in stark contrast to recent media hype surrounding the emergence of competing audio services including satellite radio and personal audio players.
Click HERE for the entire news release.
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