- Forgets that the most important part of the job is to protect the station's license.
- Still thinks that it's a sales versus programming world and as long as (s)he gets ratings (s)he has done the job.
- Doesn't worry about heavy radio-users or passionate fans of the kind of music the station plays. Targeting takes care of itself.
- Does whatever it takes to win. Ethics and fair treatment of his/her employer and coworkers do not matter as long as the station is winning and profitable.
- Has a 'not invented here' attitude about new ideas and approaches. Doesn't bother to network or seek objective opinions of knowledgeable counsel.
- Under-estimates the competition.
- Sees radio as a craft, not an art. You can get everything you need to know by copying winning radio stations in the same format in other markets.
- Feels that people are replaceable. As long as everyone is working as hard as possible, everything is fine.
- Thinks that business management is the GM's job and time management is a sales thing.
- Doesn't need research. (S)he knows what listeners want.
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